STC 101 Lecture Notes - Lecture 2: Edward Bernays, Crisis Management, Open Relationship

• School: Quinnipiac University
• Department: Strategic Communication
• Course: STC 101
• Professor: Vanc

Document Summary

Introduced press release: distinguished publicity and press agentry from public relations, developed honesty in pr, declaration of principles, pr code of ethics. Edward bernays: public relations counsel, teacher of pr, wife doris bernays, equality, feminist. Arthur page: first vp of pr for at&t, promoted social responsibility. Rex harlow: founded american council on public relations. Pr became more about communication between sender and receiver: not propaganda. Essential abilities include: writing, communication, research, organized scheduling and planning, problem-solving, knowledge in business models, social technology. Also must know in the workplace: management, editing, counseling, special events. Managers: use strategy and problem solving to find solutions, research background info, accountable for mistakes. Technicians: entry level, environment does not change. Many different job types, these are basics: some combine both, work on plans together each have different roles. Pr definition: keeping open relationship between client and audience, will see this in swot analysis. Pr social media plan: must have strategic plan, uses both roles.