ART 11380 Lecture Notes - Lecture 1: Cmyk Color Model, Web Typography, Page Layout
Document Summary
Print files use cmyk color mode (cyan, magenta, yellow, black, digital files use rgb color mode (red, green, blue) The essential elements of a good design: hierarchy, eye flow, simplicity, consistency, appropriateness, proximity, contrast, focal point, white space, balance, unity, alignment, repetition, typography. The element you choose has to have a strong visual interest and be appropriate for your material and audience. This is how you visually guide the reader through the hierarchy of your document. A strong focal point, simplicity, graphic elements that move your eye along, size relationships and visually interesting white space. Clutter (lack of white space), too many focal points, too much text/too many graphics the same size and similar spacing between all elements. White (or negative) space is a very important design element! To see white space in a document, squint your eyes and look at it or hold it upside down. you will see shapes, not details.
