04:189:101 Lecture Notes - Lecture 16: Pathos, Microsoft Powerpoint

• School: Rutgers University
• Department: Communication and Informatio
• Course: 04:189:101
• Professor: Linardopoulos

Document Summary

Aristotle: theory of rhetoric: ethos - credibility of speaker, pathos - emotional appeal, logos - use of evidence. Distinctive features of public speaking: speaker, message, medium, listener, response, setting, purpose, consequences. Informative - aims to inform, teaching presentations: persuasive - aims to persuade the validity of viewpoint or an action, special occasion, commencement, wedding, eulogy. Exact purpose: after hearing my presentation, the audience will . Persuasive presentations: speech to convince - asks the audience to believe or agree with you, speech to actuate - asks the audience to take a particular action. Persuasive patterns: claim, causal, problem-solution, criteria satisfaction, comparative advantages, motivated sequence (attention, need, satisfaction, visualization, action) Method 3: assertion plus evidence plus source plus qualifications of source. One side of argument: already agree with proposal, know little about topic, are asked to take immediate action, are unlikely to hear other side.