04:189:102 Lecture Notes - Lecture 4: Broadcast Syndication, Broadcast Network, Color Television

• School: Rutgers University
• Department: Communication and Informatio
• Course: 04:189:102
• Professor: Thelandersson

Document Summary

3 major historical events helped shape tv: technological innovations and patent wars, seizing content control from advertisers, the infamous quiz-show scandals. Technological innovations and patent wars: patent wars: farnsworth vs. sarnoff, setting technical standards, analog (late 1930s) - digital (2009-, color television (first broadcast 1952, 1966 on every network) Seizing content control from advertisers: programs produced by a single sponsor. Camel newsreel theater: started 1948, first daily evening newscast, 1949 went live. Seizing content control from advertisers: sylvester pat weaver - nbc, 15 min - 30+ min programs, 2 new types of programs: magazine format and the tv spectacular. Rise and fall of quiz shows: cheap to produce, rigged shows. What is a tv network: a centralized operation that provides programming to multiple television stations around the country. What is broadcast syndication: the license to broadcast television programs by multiple television stations without going through a broadcast network. The network era: 1950s-1970s: cbs, nbc, & abc.