04:192:200 Lecture Notes - Lecture 2: Speech Code, Public Good, Observability

• School: Rutgers University
• Department: Communication
• Course: 04:192:200
• Professor: Craig Scott

Document Summary

Communication theories of society and the public 04/29/2015 (cid:1) Diffusion: the process by which an innovation is communicated via certain channels over (cid:1) (cid:1) (cid:1) time to members of a social system. (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) Adoption: the process involved in deciding whether to use an innovation. It could be the innovation (e. g. , new mobile device). It is how information about the innovation might be discovered/examined/disseminated. Champions or change agents (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) Diffusion/adoption theory the s curve (in critical mass theory) Some key types of adoption/use: (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) A good that, once produced for some consumers, can be consumed by additional consumers at no additional cost (samuelson, 1955). Jointness of supply: remains even after others use. Communication technology: public good? (fulk et al. , 1996) Communality: members jointly hold a single body of information.