01:220:102 Lecture Notes - Lecture 19: Trade Dress, Natural Monopoly, Patent Troll

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01:220:102 Full Course Notes
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01:220:102 Full Course Notes
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Monopolies have pros & cons: compared to free markets, sometimes monopolies are better (barriers to entry creates innovation) Monopolies can set high prices (higher than marginal cost of production) Price makers: sellers have in uence over price of good: monopolists are able to in uence prices, but can"t charge however much they want. Market power: ability of rm 2 pro tably raise the market price of a good/service over marginal cost. Monopoly: 1 seller of a good/service w/ no close substitutes & barriers 2 entry. Monopolists don"t have 2 compete; customers don"t have opportunity to purchase from anyone else (no close substitutes; consumers either buy it or don"t buy it at all) Monopolists aren"t able 2 tell who can spend more & less. !1: in perf. competition, there is commoditization (where there are many close substitutes); in monopoly, there are no close substitutes (no free entry, no competitors pricing push down)

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