11:374:279 Lecture 4: Study Guide for Lecture 4

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Important note: bullet points under the heading in lecture are points that are not explicitly covered in the readings, but that i will fully explain in lecture. Please take careful notes on these in lecture points! Why is this particular group of people so important: the people that are still undecided; greater chance of having them to be in agreement with the activist when presented with facts/observations. Why is it important for proponents of environmental regulation to establish a clear cause- and-effect story between pollution and its impacts on human health and the environment: to cast doubt on the opposing side. o. What can opponents of environmental regulation try to do in response: undermine the authority of whoever was giving the facts/argument, focus attention on possible negative economic impacts, dramatize the risks of action. It must be relevant to them, or else, they are less likely to care about the topic.

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