01:512:103 Lecture Notes - Lecture 9: The Affluent Society, Junior Parker, William Levitt
8 Nov 2016
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Document Summary
Elvis"s new style of music: rock n" roll. Bb king, junior parker, muddy waters attracted black & white fans. Elvis made american teenagers have a newfound sense of community. Big to the youth, showed youth culture: dde stressed a voluntary relationship between govt & business. Assoc state : dde played both sides of public. John galbraith, the affluent society, amer capitalism beast, but more 10882 gotta go to schools. Levittown: used mass production techniques for home building, only whites allowed. 1: ussr launches sputnik dde raises us education lvls natl defense. Less likely to take risks: william whyte organization men. Ppl struggle to fit in, no more protestant work ethic. Youth culture: the youth market, teens secret persuaders in family"s large purchase, emerging youth culture thought to be a threat to parents" authority, advertisers directed their message towards teens, social scientists stressed the importance of peer pressure, hail! Rock n" roll! : tv broadcasting replaced radios.
