33:620:301 Lecture Notes - Lecture 4: Horizontal Integration, Organizational Culture, Job Satisfaction
15 Mar 2016
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Document Summary
Growth strategies based upon knowledge of product and/or market: Penetraion strategy encourage exising customers to buy more. Market development strategy exising products to new customers. Product development strategy new products to exising customers. Diversiicaion strategy new products for new market. Backward integraion a step back from value added chain toward the raw materials. Forward - integraion a step forward from value added chain toward customers. Horizontal integraion occurs at the same level of value-added chain but simply involves a diferent, but complementary, value added chain. Management of employees: paricipaive style of management the manager involves others in the decision-making process, establish team spirit, communicate with employees, provide feedback, delegate some responsibility to others, provide coninuous training for employees. Principle of desire a recogniion of the need to change personal aitudes and habits regarding the allocaion of ime. Principle of efeciveness a focus on the most important issues.
