33:620:301 Lecture Notes - Lecture 2: Rudderless, Htc Sense, Topnotch

• School: Rutgers University
• Department: Management and Global Business
• Course: 33:620:301
• Professor: dennishamilton

Document Summary

Strategic plan lays out company"s future direcion, performance targets & strategy. Strategic vision management"s views and conclusions about the company"s future and the company"s strategic course and long-term direcion. Well-conceived visions are disincive & speciic to a paricular organizaion, they avoid generic feel-good statements. We will become a global leader and the irst choice of customers in every market we serve =bad vision. Real purpose of a vision statement: serve as a management tool for giving the organizaion a sense of direcion it must convey what management wants the business to look like. *an efecively communicated vision is a valuable management tool for enlising the commitment of company personnel to engage in acions that move the company forward in the intended direcion. Vision statement dos: graphic, forward-looking & direcional, keep it focused, have wiggle room, be sure the journey is feasible. Indicate why the direcional path makes good business sense.