33:630:301 Lecture Notes - Lecture 1: American Marketing Association
10 Sep 2018
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Document Summary
Advertising, how to sell a product, strategies to put something into market, it"s a social science due to the psychology behind consumers making decisions. Process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Marketing is the line that drives revenue. All departments must have the right customer in mind. Supply chain must have the right audience in mind for distribution. Defines all marketing not just digital marketing. There is no such thing as digital customers on a digital channels. Target outed a teenage pregnancy to her dad due to marketing. They can put a pregnancy score on any customer by looking at baby registries. They realized there is a whole bunch of products bought in together that most pregnant woman buy. They sent mailers home who looked like they were pregnant. We don"t realize it"s marketing because we are overexposed.
