33:630:301 Lecture 2: Week 2 - Part 1 - 02_07_2019
Document Summary
Chapter 2 - developing successful and organizational strategies. Can;t be all things to all people . Where top management directs overall strategy for the entire organization. Unit of organization that markets a set of related offerings for clearly defined consumer group. Where groups of specialists specialists actually create value for organization. Visionary organizations establish a foundation, set a direction, and create strategies. Defines what company is and wants to become. Business is the clear, broad, underlying industry or market sector of an organization"s offering. Dollar sales ($) = average price x quantity sold. Dollar market share (%) = sales of company divided by total industry. Calculating by dollars and calculating volume yield different results. Special capabilities of r=organization that distinguish it from competitors. A unique strength often based on quality, time, cost, or innovation. X axis: market share : inverted units, high on left, low on right. Low market share, high market growth rate.
