01:830:201 Lecture Notes - Lecture 7: Albert Bandura, Twin Study, Observational Learning
Document Summary
Behavioral genetics: research that investigates the relative effects of heredity and environment have on behavior, studies indicate that 50+% of personality can be attributed to genetic factors. Heritability: degree to which a characteristic is judged to be influenced by heredity. Value of twin studies: demonstrated the role that genetics play. Observational learning vs. imitation: behaviorist vs cognitive positions. Bandura"s differences with behaviorists: behaviorists direct application of reward needed, cognitive reward tied to motivation. Trial and error: driving, surgery, riding a bike. Bandura"s social learning model 4 mental activities: attend to whom, remember, reproduce, reinforce.