01:830:321 Lecture Notes - Lecture 20: Common Cold, Reinforcement, Operant Conditioning
21 Jun 2016
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*learner dimly visible through silvered glass (increasing salience of victim reduces ambiguity harder to rationalize procedure and greater empathy) Voice/proximity/touch: says he wants out; heart bothering him. 315 volts: no answers/silent for rest of experiment. Shock level at which subjects disobeyed as a function of victim salience. Psychiatrists predicted less than 1% would display maximum obedience (450 volts) Attitudes are beliefs and feelings that can influence our reactions. (myers, textbook: bases of attitudes, explicit and implicit attitudes. Examples: ice cream is cold is a belief but not an attitude, i liked ice cream because it is cold attitude, bases of attitudes. * attitudes are formed from the 3 fundamental elements of social psychology: affect, cognition, behavior: affective reaction to an object, information (cognition) about an object, behavior toward an object. An attitude based on observations of how one behaves toward an attitude object. Self-justification (dissonance theory) (covered this in units on self and attitude/behavior consistency)
