01:830:321 Lecture 23: 03679-Social-Psychology-2016-02-17

• School: Rutgers University
• Department: Psychology
• Course: 01:830:321
• Professor: David Wilder

Document Summary

Change in behavior or belief as the result of real or imagined pressure from others: distinguish among. Conformity and obedience (compliance) are changes in behavior due to the influence of others: conformity sometimes leads to attitude/belief change (eg dissonance) Persuasion is a change in attitude/belief due to the influence of others: persuasion often leads to a change in behavior. Two bases of conformity: informational influence: conform because you believe others are correct conformity behavior and attitude change, normative influence: conform to gain approval or to avoid disapproval conformity behavior change but often no attitude change. Using information from others to indicate what"s correct (like social comparison) Using behavior of others to indicate what"s socially approved. Common element: approval from others (especially if they are valued by you) Method: subjects estimated (in inches) the movement of a point of light in a darkened room, an illusion because the light didn"t actually move (ambiguous task)