B A 360 Lecture 4: BA 360 Lecture 4
Document Summary
Factors and product lite lyde introduction growth maturity -7 decline t t v increase market share j establish price or quality image (cid:8869) ; ; , . Strategic planning , t compete on costs and feature lost control critical y q; . mn m lore competencies, and outsourcing. Outsourcing - transferring activities that traditionally been internal high y (cid:15482) e. Production at lost locations low standardize product and use economies of state: transnational strategy production and marketing at low cost locations based on differing national conditions wwwms#gy. mne*e, Customizing product and marketing for differing national conditions. Accelerating suppliers to external due to : # high and response priority differentiation low increased technological expertise. Rapid development and network transportation global ubiquity of telecommunication. It an productively do should external provider can perform an activity more than the purchasing the work firm, then the external provider. The purchasing firm should focus on its core competencies.
