COMM 103 Lecture Notes - Lecture 6: Collectivism, Enculturation, Ethnocentrism

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Culture the totality of learned, shared symbols, language, values, and norms that distinguish one group of people from another. Societies groups of people who share common symbols, language, values, and norms. In-groups groups of people with which a person identifies. Out-groups groups of people with which a person does not identify. Ethnicity people"s per(cid:272)eptio(cid:374)s of a(cid:374)(cid:272)estry or heritage. Nationality o(cid:374)e"s status as a (cid:272)itize(cid:374) of a parti(cid:272)ular (cid:272)ou(cid:374)try. Enculturation the process of acquiring a culture. Co-cultures groups of people who share values, customs, and norms related to mutual interests or characteristics besides their national citizenship. Cultures vary in their symbols: ex: words. Cultures vary in their values: values cultural ideas about what ought to be. Low-context versus high-context cultures: low-context culture a culture in which people are expected to be direct and to say what they mean. Ex: united states, canada, israel: high-context culture a culture in which people are taught to speak in an indirect, inexplicit way.

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