SPTE 202 Lecture 1: 9:13-9:18
22 Dec 2018
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Document Summary
Provided by highly trained experts & experienced professionals. Mostly the result of multiple inputs from a range of people. Usually controlled by one person such as producer, director, or artist. Marketing tells the audience how to experience the entertainment before you. All live entertainment has an audience- without an audience, there would be no performance. Before mass media- all audiences experience entertainment live. The bond between the performer and audience is emotional. Planning strategy used to promote entertainment performances and venues. Allows marketers to allocate promotional resources in an efficient way. Concert tour- music being performed live arranged by mutual agreement at selected venues for selected dates for a certain period of time. Writing, recording, mixing (all creative), (objective)mastering- 2 track, and add ins. Music publishing: record label distributed through itunes etc. and retailers. Servant of the house that performed for kings, etc. in the 15-16th century.
