BUSI 2301 Lecture Notes - Lecture 8: Brief Psychotherapy, Google, Globaldata
Document Summary
Running head: strategic control and corporate governance 1. Strategic control and corporate governance: yahoo case study. Inc. is an international technological company that deals in personalized technological products and services that include content customization, search engine services, and communication tools (marketline report, 2014). These technological tools are available to users and developers on the web and mobile platforms. The tools connect advertisers and their target audience. Case study, the company"s strategic position is a need of a strategic therapy following a myriad of challenges faced by the company. Some of these challenges included the relevantly stagnant level of revenues and profit growth, declining market share, and lack of innovation from the market place. These problems were mainly attributed to slow response pace from the management in terms of formulating strategies to use in the market. Slow decision-making processes allowed competitors to capitalize on various emerging trends among internet users.
