BUS 302 Lecture Notes - Lecture 8: Hyperlink, Social Media Marketing, Oni

• School: Stony Brook University
• Department: Business Management
• Course: BUS 302
• Professor: Ethan Pew

Document Summary

Requires at minimum 2 versions of one thing: could have more than 2 versions that you"re testing. Looking for some outcome to tell us which one wins: should we make this one change from a to b. Should this website have this design compared to that design. Able to observe but don"t know reason for why something is working. Can be as extensive as we want it to be within constraints that we have. Can extract information: hit these points here, don"t use this there, could be very helpful. Different models, diff positions: show many different varieties of these to potential consumers to see which one works the best for a customer. Customers use the models as proxy to make decisions when buying: customers will buy from model they like and can relate to even if model they don"t like or relate to is discounted by . Testing media as well as the wording oni the button.