BUS 325 Lecture Notes - Lecture 2: Automotive Industry In Japan, Mazda6, Mazda3

• School: Stony Brook University
• Department: Business Management
• Course: BUS 325
• Professor: Mark Palermo

Document Summary

In the 1960"s mazda installed a new engine design that allowed their vehicles to have better fuel efficiency. Specializing in the fuel-efficiency engine designs became a key competitive advantage against other car manufacturers, leading mazda to explore the international market and enter the u. s. market in 1970 as mazda motor america ("mazda north. A big opportunity for mazda in the u. s. market was the world gasoline crisis in 1973, which caused an increasing amount of american consumers to turn to fuel efficient vehicles. However, japanese industry competitors like toyota began to completely redesign their car engines as well. Therefore, mazda"s fuel efficiency design lost its competitive advantage in the japanese automobile industry. Since 2000, mazda has refocused its resources on innovation in technology to deliver innovative vehicles that are both affordable and fun to drive. mazda dominated the u. s market as one of the top four japanese car manufacturers until.