BUS 362 Lecture Notes - Lecture 5: Ad Valorem Tax, Countervailing Duties, Ministry Of International Trade And Industry
31 Mar 2016
School
Department
Course
Professor
Document Summary
Importing and exporting could be the least risky. Indirect exporting: taking home materials into another country to create a product; putting your product into another company"s product and they export it. Export marketing: maintaining production in its own country while venturing into the international market. Market plan: the market plan for each market segment. Target market identification: define the target market segment. The 4p"s: product: the product itself, price: cost of the product, place: location, promotion: communication + ads. Exported related issues: logistics: transportation, documentation, warehousing, insurance, legal: government red tape, contracts, agents, and tariffs, product support: technical advice, repair, warranties, marketing: everything we talk about this semester. Home country government assistance with exporting: government agencies: organizations that will help companies export products, example: department of commerce, miti. Find the loophole to get the products in: ex. Escalation costs: all additional costs incurred to export your product into a foreign country.
