ASOC 220 Lecture Notes - Lecture 20: Nonverbal Communication, Caller Id, Informed Consent
6 Jun 2017
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Survey research - wording, design and types wednesday, march 8, 2017. * opening should be informative, not intimidating, easy to answer. * cluster common questions back and forth between topics is confusing. * funnel sequence more general questions before detailed. * context effect how early topics might influence later topics. * web-based surveys navigation control, progress monitoring. * for multiple questions with similar answer categories. * be sensitive to time and response burden. * advantages types of surveys mail and self-administered. * not able to give instructions or clarification. * don"t know who actually fills it out. * flexible design and use of visual images. * higher cost and limited length of interview. * open ended questions difficult to administer and record answers. * demographics of cell phone users vary from traditional land line homes face to face. * probing may be necessary to clarify response. * you, the researcher, may be the interviewer for small-scale research.
