COM 107 Lecture Notes - Lecture 2: Msnbc, Rupert Murdoch, New York Post
28 Sep 2016
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Document Summary
Two areas where we think globally: environment, disease. Globalization: global markets and specialization: tired of globalization, brands all over the world, we do not have the ability to show news everywhere because of different technological platforms, film is standardized, news is not. Convergence: technological merging of media content across various platforms. Tv, film, streaming: business model that has many media holdings under one huge corporate umbrella. Consolidation and mergermania: corporate parents keep brand names, used to be that separate media companies only used one medium each, now most companies use all media outlets to broadcast. Population patterns: growth where consumers have expendable income and infrastructure. People who have the money and supplies for development of media corporations. Success in media corporations can be attributed to the following/ analysis of population patterns. Time, entertainment weekly, people, sports illustrated, marie claire, etc. Also bought cnn and all of turner operations: tnt, tbs, tcm, atlanta braves.
