COM 107 Lecture Notes - Lecture 10: Edward Bernays

• School: Syracuse University
• Department: Communications
• Course: COM 107
• Professor: S.Hollenback

Document Summary

Be accountable to readers, audiences, and to each other. We should (cid:271)e (cid:449)ary of (cid:374)e(cid:449)s (cid:271)ut ulti(cid:373)ately (cid:449)e (cid:373)ust trust jour(cid:374)alists to be truthful, factual, clear, and cover significance. Because pr pioneer edward bernays did argue for the engineering of public consent. O pr is (cid:862)the (cid:373)a(cid:374)age(cid:373)e(cid:374)t of (cid:272)o(cid:373)(cid:373)u(cid:374)i(cid:272)atio(cid:374) (cid:271)et(cid:449)ee(cid:374) a(cid:374) orga(cid:374)izatio(cid:374) a(cid:374)d its pu(cid:271)li(cid:272)s = stakeholders(cid:863) Alumni: mailings, su mag, ask for $ or contribute experiences, class reunions. Employers of students interviews, come to campus events, progress reports, internships, etc. Student body: undergrads vs grads, athletes. Grads faculty, internet, financial aid international embassy, us education, majors, calls, mails. Prospective students: admissions, campus visits, reps to cities, parents. Prof search committees, conferences, research partners, work within school to keep aware. Staff job notices, pensions, hr, mailings, insurance. Government grants, research, mayor/county exec, economic growth. Oprah event so that news will cover it. Pr vs. advertising, marketing not true, portion of it. Research the org and its publics.