COM 107 Lecture 11: COM 107- October 11
8 Nov 2016
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Document Summary
Pr is the management of communication between an organization and its publics/ stakeholders. Conveying the message to media (press releases, video news releases, public service announcements, etc. ) for uncontrolled sharing with publics. Running special events and pseudo- events: pseudo- events: created for the sole purpose of drawing the media. Relations with communities: good corporate citizen, support non profits. Relations with consumers: sustaining good will between clients and consumers, handling problems. Advertisements where the (cid:271)usi(cid:374)ess alig(cid:374)s with a (cid:272)ause to (cid:272)o(cid:373)(cid:373)u(cid:374)i(cid:272)ate this (cid:272)ause"s message. Sponsorship: business helps fund a program or event. Licensing: business pays to use a charity logo on product or services. Direct donations: businesses literally give a percentage or profit to cause from consumer purchases. Facilitated: business facilitates consumer donations to a charity. Time off for employees to volunteer instead of working. Working with local, state, national, and international governments. And public offices have their own pr operations.
