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COM 107 (98)
Joe Hedger (11)


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COM 107
Joe Hedger

COM107—Television 12/10/2013 8:52:00 AM What is Television?  Invention: A system for transmitting visual images and sound that are reproduced on screens, chiefly used to broadcast programs for entertainment, information, and education  Convention: Episodic structure, commercials, drama, programs  FLOW: idea that one concept or construct subsequently flows into another—keeping audience engaged in the screen o Commercials streamlined to show content/ audience demographics o MUST SEE TV—consistent programming over entire time period o Bumper—piece of content that creates an intermediary zone between show and commercial (ex. Coming up next, stay tuned for…)  Time shifting—allows for changing the viewing time of a TV show, started with VCR technology  Analog (Radio Waves) vs. Digital (Binary Code) TV History of TV  Digitization and distribution of film—broadcast to a large group of people at the same time  Start with the Kinescope, end of WWII 1945-50: introduced to the general public as a mass media  Farnsworth vs. RCA New TV Genres  Domestic Comedy  Comedy  Edu-tainment  Miniseries  Dramedy  Situation Comedy (Sitcom) TV begins where Movies end…  Little more realistic view of life Parasocial Relationships (PSR)  One-sided relationships where one person knows a lot about the other, but not vice versa; feels interpersonal, but is not  Characters regularly come into lives/homes  Affects program popularity, ad effectiveness, newscasters Chapter Shows vs. Serial Programs  Chapter show—narrative is contained within one episode  Serial Programs—Narrative is extended across multiple episodes Timeline of TV Content  Late 1940s: Adaptation o Adapt earlier radio content (Amos & Andy, The Lone Ranger) o Animated Series (Tom & Jerry, Looney Tunes) o Anthology Dramas/ Teleplays (The Philco Television Playhouse) o News Shows (Meet the Press) o Variety Shows (Texaco Star Theater, The Ed Sullivan Show) o Marty (May 24, 1953) – realistic narratives showing average people  1950s: Understand TV: Shows Teach TV Watching o The Continental (1952) o The Magazine Format (The Tonight Show, The Lawrence Welk Show) o Dramas (Bonzanza, Gunsmoke) o Television Specials/ Spectaculars o Situation Comedy (I Love Lucy, Honeymooners); 3-Camera System  1960s: Embrace and Explore TV, in Color!! Shows ≠ Sponsors o Perfecting the American Family via Sitcoms o The Twilight Zone, The Outer Limits, Creature Feature o New Genres: Sports programming, news magazine, game shows o Importance of TV in Politics and The Civil Rights Movement o Quiz Shows vs. Game Shows  1970s: Audiences Demand More o Change in Ratings + Change in Culture = Change in Narratives o Diversity in Content (Good Times, All in the Family, Mod Squad) o Critiquing earlier content (Laugh In, SNL)  1980s: Technology: Cable, VHS, Remote Control (Time Shifting) o Alternative Families (The Cosby Show, Married With Children, Cheers, Roseanne, Perfec
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