COM 107 Lecture Notes - Lecture 6: Private Press, Pentagon Papers, Native Advertising
31 Aug 2016
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Proctor and gamble largest corporate advertiser in us and the world. Native advertising camouflage ads to make them look like news stories. Gutenburg year metal type ***** need to know. Big questions from book and notes, compare. Audiences understanding from ad content and news content. Libertarian highest degree of freedom (no place in world) Social responsibility united states, media is powerful but however needs to be made responsible to the audience or citizens. Authoritarian leaning toward control by the state, gives authority to reach audiences. Developmental ** - developing nations, move country or society thru media fast, clean water, economics. Communistic press should serve goals of state, authorities determine those goals: public can"t think on their own, implant bias. Several groups control media content: corporate leaders/owners, gatekeepers/creators within the networks, advertisers, without the 25346 its not going to happen. Us courts have set aside the first amendment because of a competing right or social good has taken precedence.
