COM 107 Lecture Notes - Lecture 1: Chauvet Cave, Lascaux, Mass Communication
12 Sep 2016
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Set our agenda: what to think about not what to think, media survey the landscape and decide what"s important; bind us together vs. create a feeding frenzy, exploit tragedy, or focus on the trivial. Frame events: power to frame events and trends: how stories are told vs. make us passive in accepting those povs. Engage or entertain us: power to engage and entertain us: expose us to arts, ideas, cultures, and experiences vs. fill our hours, let us escape or veg out. Transmit values: power to transmit values: to socialize us to shape popular culture, to influence young people, especially, to widen our awareness vs. believe the media"s view of ourselves/our world. Support our economic system: power to support our market: driven economy via marketing, advertising, branding getting info about products and services vs. making us want to buy, buy, buy or be more materialistic. Lascaux and chauvet prehistoric cave paintings from around the world (video)
