COM 107 Lecture Notes - Lecture 3: Transmedia Storytelling, Brand Loyalty, Social Security Number
12 Sep 2016
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How do we get from emergence to convergence: emergence: when it"s a novelty and convergence: older media reconfiguring with new media, campbell stresses the outstanding impact of the internet. The penetration of the internet in this country 87% Percentage of young people who use the internet 97% Issue 1: ownership = who controls the internet: digital giants before the 2000"s. Issue2: digital turn to the giants today (2000"s): google, facebook, amazon, apple, microsoft. Issue 5: preventing a digital divide = information-haves vs. information-have nots. Issue 6: net neutrality = every user/site has right to same internet access and speed: how to prevent preferential treatment to highest bidders. Advantages and disadvantages of mega media corporations: traditional and digital. Advantages: uniform consistency of product or service often built on global branding and latest creation/product or service. Brand loyalty: shared risk (across the corporation, new digital sites/creators can grow popular very fast, reduce costs (economies of scale)
