PSY 205 Lecture Notes - Lecture 6: Allan Paivio

• School: Syracuse University
• Department: Psychology
• Course: PSY 205
• Professor: Shannon Houck

Document Summary

Maintaining encoded information in memory over time. Information storage isn"t guarantee you"ll remember it forever: retrieval. Focusing awareness on a narrowed range of stimuli or events. Dividing attention between memory encoding and some other task, large reductions in memory performance are seen. Propose that information can be processed at different levels. For verbal information, there are three progressively deeper levels of processing. Shallow processing that emphasizes the physical structure of the stimulus. How words are printed: capital, lowercase, etc. Thinking about the objects and actions the words represent. Proposes that deeper levels of processing result in longer lasting memory codes. The linking of a stimulus to other information at the time of encoding: visual imagery. Creation of visual images to represent the words to be remembered. Easier to form images of concrete objects than of abstract concepts. Memory is enhanced by forming both semantic and visual codes since: motivation to remember (mtr) either can lead to recall.