PSYC 107 Lecture Notes - Lecture 7: Classical Conditioning, Long-Term Potentiation, Anterograde Amnesia

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10 s e conds ; ve ry s hort s pa n. S hort te rm: me mory s ys te m tha t re ta ins info for limite d dura tions, working me mory: wha t you"re a ctive ly pa ying a tte ntion. 7-9 s timuli is ca pa city: ma gic numbe r 7; being able to remember info is. 7 +/- 2 units: chunking: orga nizing info into groups to ma ke it e a s ie r to re me mbe r, e. x. s ocia l s e curity numbe r a nd phone numbe r. Incre a s e s the amount of informa tion he ld. Ins te a d of trying to re me mbe r 15 digits , re me mbe r 5 groups of 3: both 5 a nd 3 fit in our ma gic numbe r 7.

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