COM 370 Lecture Notes - Lecture 8: No Policy, Get Out The Vote
Document Summary
Strategy: raise infinite money to give her the influence within the dem party. Tactic: hold rallies, speeches on wall street etc. Campaigns are predetermined- carefully planned and executed integrated marketing communication (synergistic) activities to achieve communication objectives. More sophisticated printed and electronic (online) publications (brochures) People expose themselves to material that is compatible to their opinions. Why we do what we do and how to do it better. You enter to earn and you leave to serve . Synergy : whole is greater than the sum of its parts. Hearing vs listening, 2 ears and one mouth for a reason. Strategic/ public communication is the heart of our economy, society and politics. Businesses use it to burnish their image, advocated use ut to promote social causes. It is a field built on ideas and images, persuasions and information, strategy and tactics.
