COM 403 Lecture Notes - Lecture 1: Social Marketing, Federally Administered Tribal Areas
26 Jan 2018
School
Department
Course
Professor
Document Summary
Communicating to the public about health issues etc. You can"t prove that it works yes you can. *walked into forced vaccination discussion and the effects of the relations upon the community* In 2016, polio had been eradicated from 99% of pakistan Only 26% of caregivers in the fata province trusted the health workers. Old strategy: scare people into getting vaccinated for your child"s health. Health behavior : actions of individuals, groups and organizations as well as those actions" determinants, correlates and consequences, including social change, policy development implementation, improved coping skills and enhanced quality of life. Preventative health behavior: any activity by an individual who believes her/ himself to be healthy, for purposes of preventing or detecting illness in a asymptomatic state. Illness behavior: any activity undertaken by an individual who perceives her/himself to be ill, to define the state of health, and to discover a suitable remedy (more research behavior.
