STHM 3415 Lecture Notes - Lecture 4: South By Southwest, Asteroid Family, Mark Zuckerberg

• School: Temple University
• Department: Sport, Tourism and Hospitality Management
• Course: STHM 3415
• Professor: Ira Rosen

Document Summary

South by southwest, or sxsw, is known for their annual mixture of film, interactive media, and music festivals as well as conferences that take place in mid-march in austin, texas. When reading the article south by southwest"s formula for how to keep them coming back to austin , i really enjoyed on how sxsw began as well as what goes on behind the scenes during the music festival. I can tell that this company tries their best to put their best interest forward to these types of events for their customers and clients as well as improving and making the experience better than it was before. Also, this shows that they have adaptability which is very crucial and essential for success. The creators and founders of south by southwest, they always had great respect for the arts as well as fostering new ideas. They didn"t want to stick with just one idea or in this case, just a music festival.