STRC 2112 Lecture Notes - Lecture 3: Critical Mass, Institutio Oratoria, Visual Rhetoric
17 Apr 2018
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Audience adaptation and a common universe of ideas (enthymemes) Types of proof: artistic (in the picture) and inartistic (outside the picture) Chapter 3: traditional, artistic, and humanistic approaches to persuasion: aristotle"s rhetoric, plato"s dialogic approach. Believed that as humans we don"t see absolute truth directly, but only glean indirect images, glimpses, or shadows of the truth. Used dialectic method (dialogue: scott"s epistemic approach. Although truth can be stable at times, it cannot be static in an ever-changing, multicultural world. Rhetoric is a process of constant discovery in which truth is seen as moments in human, creative processes. Shows us why simply learning a set of tactics of persuasion is not enough for students of communication: quintilian"s focus on character. Established a public school of rhetoric in rome in the first century ad. His institutio oratoria, is noted for his focus on ethos.
