STRC 2112 Lecture 2: Persuasion week 2, lecture 3
12 Sep 2016
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Document Summary
As receivers and senders of persuasion: we have the responsibility to uphold appropriate ethical standards for persuasion, to encourage freedom of inquiry and expression, and to promote public debate as crucial to democratic decision-making. Filling duties and obligations, of being accountable to other individuals and groups. Being accountable to ones one conscience questions about audience adaptation. What are the ethics of adapting to the audience. To what degree is it ethical for persuaders to alter their ideas and proposals to adapt to the needs, capacities, values, and expectations of their audience. How do persuaders decide the ethical intermediate point between their own idea in its pure form and that idea modified to achieve maximum impact with the audience. In assessing the ethics of persuasion, does the end justify the means. Does the necessity of achieving a goal widely acknowledged as worthwhile justify the use of ethically questionable techniques.
