STRC 2551 Lecture Notes - Lecture 18: Grounded Theory, Content Analysis

• School: Temple University
• Department: Strategic Communication
• Course: STRC 2551
• Professor: Abigail Jones

Document Summary

Qualitative analysis is the analysis of qualitative data from interview transcripts. Heavily depend on the researcher"s analytic and integrative skills and personal knowledge of the social context where the data is collected. Used to understand a phenomenon, not to explain or predict. Qualitative analysis strategy: grounded theory, content analysis, hermeneutic analysis. An inductive technique of interpreting recorded data about a social phenomenon to build theories. The order is codes(concepts) categories (constructs) relationships. The process aimed at identifying concepts or key ideas that are hidden within textual data, which are potentially related to the phenomenon of interest. This technique is called open because the researcher is open to and actively seeking new concepts relevant to the phenomenon of interest. The categories and subcategories are assembled into causal relationships or hypotheses that can tentatively explain the phenomenon of interest. Involves identifying a central category or a core variable and systematically and logically relating this central category to other categories.