STHM 1113 Lecture Notes - Lecture 5: Barbecue
6 May 2018
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• Leisure: A different type of Business
o Why the leisure industries?
▪ After manufacturing (9%), there is over 91% of money to be invested
▪ Leisure is an excellent area
▪ Over $2 trillion spent in US alone on leisure
• Only 3% comes from public sector. Most is personal/private
o Why are the leisure industries different?
▪ Leisure is a choice! No one has to do it! Many alternatives!
▪ Gain an upper hand in the industry not through traditional principles
▪ Product may not be in demand, but quality and attractive products can
create demand
o Manufacturing Types in the U.S.
▪ Food
▪ Beverage & tobacco
▪ Textiles
▪ Clothing
▪ Paper
▪ Machinery
▪ Computer & Electronics
▪ Transportation Equipment
▪ Furniture
▪ Chemicals & petrol
▪ Plastics
o Leisure in the U.S.
▪ Top 10 Leisure Activities
• Dining Out – 49.3%
2. Entertaining at Home – 38.3%
3. Reading Books – 37.9%
4. Barbecuing – 34.7%
5. Go to the Beach – 25.7%
6. Baking – 25.3%
7. Cooking for Fun – 22%
8. Playing Cards – 20.3%
9. Visit Bars/Night Clubs – 19.1%
10. Play Board Games – 16.7%
▪ Participation Rates by Sport Segments (2011 data)
• Individual – 38%
• Racuet – 12%
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