STHM 1113 Lecture Notes - Lecture 1: Wine Tasting, North American Free Trade Agreement, Intrapreneurship

• School: Temple University
• Department: Tourism & Hospitality Management
• Course: STHM 1113
• Professor: Ben Altschuler

Document Summary

Concerts, events, sports teams, amusement parks, hotels, wine tasting, skiing, strip clubs, city tours. Something that is designed to make a profit. Nafta utilizes ret-recreation, event and tourism designation for all commercial recreation industries. Includes everything from arts, entertainment, and recreation to meeting and convention planning sectors. Anything that provides a set of leisure-oriented goods and are services that are intended to be profitable. Commercial recreation vs. public and nonprofit recreation. For profit can be sold for profit because someone owns it. Quick response to changes in the market. Ie. park city ski resorts in the summer change to mountain. Sole proprietorship, general partnership, llc, dba biking. When it comes to naming there are guidelines that must be followed for naming. Operational steps required for a for profit recreational organization. Planning for an understanding demand for a potential value adding product. Strong communication and marketing design to create exposure for product.