STHM 1311 Lecture : STHM 1311 Ch. 15 Lecture Notes
7 Mar 2014
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Effective (actual) demand (those who travel: suppressed demand (those who do not travel, potential demand (those who would be included to travel if the factors preventing their travel were removed, deferred demand (those who put off travel due to a scarcity of supply, not interested in travel, competitiveness, destination appeal. Distance = friction: demand of origin, types of demand, attractiveness compared with barriers, destination management, management marketing and management effort, destination organization, organization: a function of various internal organizational actions and the creation of strategic alliances, destination information i.
