STHM 1311 Lecture Notes - Lecture 1: World Tourism Organization, Engagement Marketing, Swot Analysis
6 Apr 2016
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Sensory, affective, cognitive experiences, actions, and relations. List a bunch of good things about the product. Note key ideas- management philosophy, research is a necessary part, synchronized with organization"s goals. Marketing is a continuous, sequential process through which management in tourism plans, researches, implements, controls, and evaluates activities designed to satisfy both customers" needs and wanted and their own organization"s objectives. To be effective, marketing requires the efforts of everyone in an organization and can be made more or less effective by the actions of complementary organizations. (morrison, a. m. 2002) Note key ideas- part of management, central role of research, achieving objectives, both organizations and consumer"s needs and wants. We care about consumer behavior because it helps us identify people and understand their motivation. We ask then a series of questions. If we can answer yes to both of these questions then how do we .
