STHM 3428 Lecture Notes - Lecture 3: Yogi Berra, Smart Criteria, Garlic

• School: Temple University
• Department: Sport, Tourism and Hospitality Management
• Course: STHM 3428
• Professor: Ira Rosen

Document Summary

Goals: end result: place we want to get to; ultimate destination. Objectives measurable means of getting to goals (smart objectives) Strategies: thinking things through before doing them (cid:1688)if you don"t know where you going, you might not get there(cid:1689)- yogi berra, having a plan, a, b, c. Sponsorship strategy- setting your event on a specific path with alternatives based upon changing conditions. If your strategy is ill conceived, everything else you do will ill conceived. If it doesn"t (cid:373)ake se(cid:374)se, it"s (cid:374)ot goi(cid:374)g to get (cid:271)etter: has to be well thought out in the beginning. Keep it simple and understandable as you can: don"t make it complicated, keep it understandable, keep it where you can talk about it in a few words. It"s a(cid:271)out de(cid:448)isi(cid:374)g a(cid:374) approa(cid:272)h (cid:449)hi(cid:272)h differentiates you from everybody else: were better than everybody else. Direct competition: directing competition with that certain event (exact same thing, examples, baseball games, jazz festival.