Marketing MKT 4337 Lecture Notes - Lecture 1: Pointless
6 Dec 2020
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New product development process: product offering strategies. We have taken a gander at item procedure choices, for example, marking, bundling, naming, and backing administrations for singular items and administrations. However, item technique additionally calls for building an item line. For instance, nike creates a few lines of athletic shoes and motorola produce a few lines of media communications items. In creating product offering techniques, advertisers face a number of extreme choices. The significant product offering choice includes item line length the quantity of things in the product offering. The line is excessively short if the administrator can build benefits by including things; the line is excessively long if the administrator can increment benefits by dropping things. Organization destinations what"s more, assets impact product offering length. Item lines will in general stretch over time. The business power and wholesalers may pressure the item supervisor for a more complete line to fulfill their clients.
