Marketing MKT 4337 Lecture Notes - Lecture 24: Mass Customization
6 Dec 2020
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Document Summary
Division one contention could be that the investigation of division is a guide toward making administration items for individuals of similar desires and segment and psychographic profiles. However, this too may not work in shutting the hole for the way that for administrations clients have special arrangements of requirements that for the most part require customization. Division in this way needs a fresher look attributable to customization. Suppliers may need to go for mass customization in various circumstances. Various clients will need to have distinctive bloom plans at their functions. Customization hence gets burdening, acquires changeability, and yet offers the occasion to charge premium costs from inside a similar fragment and across sections. Relationship promoting: experts put accentuation on keeping up associations with clients; such development brings organizations closer to clients and henceforth offers occasion to close the hole. Steadfastness programs are dispatched with the double goal of maintenance and a superior comprehension of clients" desires.
