Psychology PSY 3315 Lecture Notes - Marsupial, Intellectual Disability, Truism
4 Mar 2014
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Little albert- phobia- lab- associated little furry animals j. watson scared him associated with fear. *story about little brother in the closet, now scared of the dark. Pavlov- associative learning and has a physiological response to it. Junk food junky associated pleasure from sweets, causes pancrease to secrete insulin. Advertising slide: sex horemones froid- sex is an impt. Drive/motivation: associate those feelings with images, include things like attractive people with cigarets or alchol. Unconsciously we are associating certain things as sexy. Things that are not sexy at all about cigarettes, but convinved that somking is sexy. When drug addiction takes over after the advertising hooks them. Bf skinner behaviorist, not interested in mental processes just behavior. To be succesfull and cary on species the human animal learns to operate on the. Mouse touch lever and food pellet drops down a shoot, they half starved the rat before they put him in there.
