Sociology SOCI 5310 Lecture Notes - Lecture 29: Availability Heuristic

LECTURE 29

INSOLENCE AND PERFORMANCE

Aims:

Introducing the concept of relationship among attitude and conduct.

Objectives

1. Describe models of the connection among attitudes and behavior

• Psychologists started questioning whether attitudes nevertheless must be considered a critical concept of

social psychology.

• Difficulty modified into first confirmed via LA Pierre in 1934; inside the US within the 30’s there was huge

prejudice all over again Asians. LA Pierre went with a more youthful Chinese couple throughout the united states for

3 months. The query below consideration became ‘Would eating place/motel managers refuse to serve the couple?’

Only 1 out of 66 resorts grew to come to be them away, 1 out of 250 eating places refused provider Later a letter

dispatched asking inside the occasion that they may serve Chinese

Private vs. Public self-awareness Attitude power

Attitude accessibility Specificity

In LA Pierre have a look at Behavior was precise (the Chinese couple) but mind-set become modern (could you serve

Chinese human beings in good sized)

Specific attitudes ----> Specific conduct

Test-retest reliability

· Publicly self-aware ----> behave consistent with public mindset

· William Forming et al. (1982) pre-examined college students regarding their mindset towards physical

punishment; From this institution decided on the ones having negative thoughts-set toward bodily punishment; Later