MCOM 1300 Lecture Notes - Lecture 3: Planned Parenthood, Social Forces, Mass Media

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Chapter 2 political, economic and social importance of mass media. Four basic theories of the press have emerged from the social and political environment of the past five centuries. Authoritarian--this theory dates approximately from henry viii and the. Reformation, during the l7th century when the functions of the press were clearly defined by the ruling class. Products of the presses--books as well as periodicals-- were obliged to support the policies of government. Presses were privately owned, but they were licensed by the crown. This theory flourished for nearly 200 years, until the political revolt of l688. Libertarian--this theory arose during the l8th century, first in england, then in. Yet, as early as l644, john milton pleaded for the abolition of government licensing of printed matter in his areopagitica. England and thomas jefferson in america became spokesmen for this theory. The press, under this concept, was to seek the truth unfettered by political authority.

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