BUSX 201 Lecture Notes - Lecture 6: Swot Analysis, Crisis Management, Firstline

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Planning: they set goals and determine the best way to achieve them: 2. Organizing: means allocating resources to carry out the company"s plans: 3. Directing: the process of providing focus for employees and motivating them to achieve organizational goals: 4. Implemented by managers at all levels: steps to take, 1. Write a mission statement: describes the purpose of your organization the reason for its existence, 2. Identify core values: fundamental beliefs about what"s important and what is and isn"t appropriate in conducting company activities, link core values to performance evaluations and compensation, 3. Assess the company"s strengths, weaknesses, opportunities and threats (swot analysis) It begins with an examination of external factors that could influence the company in either a positive or a negative way: examine internal and external forces that affect the company, 4. Establish goals and objectives: goals major accomplishments to achieve over a long time, objectives shorter-term performance targets that direct efforts toward reaching a goal.

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