KNES 472 Lecture Notes - Lecture 2: Sports Equipment
Document Summary
Marketing is more than promotion, advertising, personal selling or sales gimmicks. It is: focusing on satisfying the needs of customers or consumers, focusing on meeting the needs of sport customers or consumers who are: Buying sporting goods like clothing and shoes. Surfing a sport-related website: exists in three forms: Marketing of products (e. g. , apparel and equipment) Marketing of services (e. g. , membership and games) Marketing of entities (e. g. , league and individual) Marketing aims to create an exchange where the customer gives up something for a product or service. Selling goods that don"t come back to people who do. Application of general marketing practices to sport-related products and services. Provides both sport services and sport-related products to consumers. Sport marketing is the process of planning how a sport brand is positioned, and how the delivery of its products are to be implemented in order to establish a relationship between a sport brand and its consumers:
